Hunt for Him is the defining brand for the outdoorsman who wants to share with the world his zeal for the wild and his resolve to relentlessly pursue the track of the One that matters. It’s the brand for the cultural frontiersman determined to fiercely, boldly, and bravely follow the perilous trail traveled by his Creator, to love and lead his family, and to live connected to wild things and wild places, in that order. Hunt for Him is for the man that wants to live an intentional, disciplined, and purposeful life. It is an emblem representing a call to the hunter, and others, to hunt what matters, to be on the true hunt, every second of every day. Hunt for Him focuses the hunter on aiming his life at the true Target, becoming the man he was created to be, his “True You”. This brand is for the rugged conqueror who chooses to crush his own selfishness in order to liberate his soul and nourish the souls of those around him. It is for the hunter who aspires to follow the faint and righteous track, the narrow and difficult trail, and refuse the wide and easy path. It is for the warrior who embraces the painful yet freeing effects of self-discipline and self-denial, and cherishes the growth gained only through struggle. Hunt for Him calls a man to war against the darkness and to shine the Light. Now rise, stand tall, and fear not. Let’s get hunting.
Hunt for Him Mission Statement
The mission of Hunt for Him is to inspire men to aim their souls at life’s true Target and to pursue Him above all else.
Hunt for Him Philanthropy Statement
Hunt for Him donates 10% of all profits generated from our products to charities, conservation groups, youth outdoor mentoring groups, and military veteran support organizations. When you purchase our gear you support things – and people – that matter, you make a statement to the world about your life’s aim, and you put your money where your soul is.
Hunt for Him Logo Description
The Hunt for Him logo is the visual emblem of what the Hunt for Him brand represents.
The Words:
The words themselves, “Hunt for Him”, have three layers of meaning.
1. Hunt for Him means to pursue your Father in Heaven above all else. Put first things first.
2. Hunt for Him means to aim to become the man He created you to be, your “True You”.
3. Hunt for Him means to use your passion for hunting and the outdoors in a way that brings honor to Him.
The Cross:
The cross is at the core of the logo design because it represents the war fought, and won, by the toughest, bravest, boldest, most disciplined and rugged warrior that has ever lived. His name is Jesus. Jesus denied himself to the point of excruciating torture and execution to save the soul of everyone that chooses to believe. His ability to lead a life completely free from selfishness and conquer all powers of darkness makes Him the strongest man to ever walk the earth. His resurrection is the single most important event in all of human history and the cross is the most powerful visual representation of who He is. The cross reminds us of why we need to Hunt for Him above all else.
The Arrow:
The arrow shaft and vanes represent our passion for hunting, archery, and the outdoors. The shape of the “shield cut” vanes form the outline of a shield around the cross. This represents the shield of our faith and the protection it provides. Just as archery posture must be mastered to hit the bullseye on the target, soul posture must be mastered to hit the bullseye in life. To be sure, there has only been One to hit the bullseye perfectly.
The Tracks:
On the surface, the tracks represent sign left behind by one of our favorite creatures to pursue, the whitetail deer. On a deeper level, the tracks are a metaphor for the track of the One that matters. They represent the faint and righteous track, the narrow and difficult trail we are called to follow. If we want to Hunt for Him, we have to refuse the wide and easy path, and follow where His tracks lead.
(Not) About Me
Hunt for Him is not about me. Hunt for Him is about Him.
Having said that, you may still want to know something about the man He inspired to create Hunt for Him. My name is Jake Bowman and I’m completely, and ever increasingly, in love with my beautiful wife Mary and we have five (yes five) precious children together, Cora, Eliza, Judah, Ezra, and Lena. “You’ve got your hands full!” is something we hear on almost a daily basis. Together, we’ve embraced this observation from outsiders and affectionately call ourselves the “Handful of Bowmans”. The true meaning of this for us is that we are a handful because we are held in His hand. The handful is His, and because of this, not only our hands are full, our hearts are full.
As my last name conveniently implies, I’m passionate about archery, bowhunting, and the outdoors. Hunt for Him exists in response to His calling to inspire others to pursue Him above all else, to Hunt for Him. Ultimately, the best way to tell you who I am is to share with you my number one priority in life.
In life, like building a house, the foundation must come first. The foundation is the most important part of the house, and first things must come first. The bigger and stronger the foundation, the bigger and stronger the rest of the house will be. When the foundation is strong and first things are put first, second things aren’t diminished, they are increased. Christianity is the foundation of my life. Why? Because after asking and honestly investigating the hardest questions I could possibly ask, I’ve found that Christianity offers the most reasonable and logical explanation of why I exist and what will happen after I die.
It may seem odd to some but I think about my death daily. Thinking about my own inevitable death has shaped my priorities more than anything else. For me, thinking about my death melts away all of the facets of this existence that are not important. Death reveals what matters in life. Death shows me what I should be aiming for, it shows me the true Target at the end of life’s range. Confronting my mortality forces the question, what really matters? What (or rather Who) should be the aim of my life?
There was a time when I was as skeptical as any other non-Christian and although I still experience times of doubt like most believers, I’ve decided to plant my soul’s flag here. Truth be known, no matter what you believe, you are exercising faith and you must decide where to plant your flag. First, I believe there is sufficient historical and factual evidence that Christianity is the true explanation of existence and second, what do I have to lose? If Christianity isn’t true, I’ve lost nothing, if it is, I’ve gained everything.
For this reason, I’m passionate about providing a fresh perspective of Jesus that people can connect with, particularly men. I see a lot men who have been led to believe that to be a Christian they have to become boring, weak, passive and feminine. Somehow there has been a misconception in our culture that Jesus was passive and weak. How completely untrue this is! Jesus was meek, which is the opposite of weak. More on this topic later. So, who I am flows completely from my first priority and my identity is in the One who made me. I am the clay, He is the Artist. My number one priority is to allow the Artist to finish His work and be pleased with what He has made.
With Christianity as my foundation and focus, my marriage is my next priority followed by my children. I can sum up my priorities, and their simplicity, this way:
The best thing a man can do for his children is to love their mother, and the best thing he can do for their mother is to love God.
Life is really pretty simple, aim at knowing and loving God above all else, He will take care of the rest.